Amazon is a website that sells all kinds of different products from CD's, DVD's all the way to motorcycles, and home furniture etc. Amazon also runs Lovefilm, which is a service that allows customers to watch thousands of series and films. Amazon allows you to look through thousands of films from around the world, you are able to filter the films by genre and sort them by most popular, average customer review, release date etc.
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We found out that the most popular horror films being sold by Amazon recently is The Conjuring, this suggests that at the moment viewers are taking a liking to more paranormal horror films. This means that it would be a good idea for us to base our opening title sequence on a paranormal type film as it is most popular at the moment. However this could also show that there is currently a gap in the market for other horror genres.