REAL TRAILER ANALYSIS
MAMA
The trailer for Mama is very effective towards the audience watching, the trailer helps to unease the audience but at the same time excite them to ensure they want to watch more when the film is released.
What helps make this trailer so effective is that it begins calm and slow to settle the audience, then begins to pick up pace half way through, making the audience feel tense and engaged. The use of lots of short quick shots help to give this kind of impression as well as the fast paced music implemented into the trailer.
The soundtrack used within the trailer gives off an eerie feel o the audience, it lets them know that something is wrong within the film and gets them thinking.
This is very important for the trailer as it is getting the audience involved and keeps them engaged in the trailer.
Various titles are used in the trailer in order to credit staff who helped make the film, inform the audience what films have been made in the past by this company, and to also adda sense of suspense.
As titles appear it gives the audience a break from the trailer, but it also makes the audience focus on what is being said, and causes a sense of surprise and suspense when the film begins again.
The lighting used within the trailer has a massive impact on the audiences reaction to the trailer and how they feel. The majority of the trailer uses low key lighting, giving the effect of danger and eeriness.
This makes the audience feel uncomfortable as it also gives off a sense of mystery, as they do not know what is going to happen. Darkness is also a well known fear, so the low key lighting used throughout the trailer triggers peoples fears in real life making them uneasy.
What helps make this trailer so effective is that it begins calm and slow to settle the audience, then begins to pick up pace half way through, making the audience feel tense and engaged. The use of lots of short quick shots help to give this kind of impression as well as the fast paced music implemented into the trailer.
The soundtrack used within the trailer gives off an eerie feel o the audience, it lets them know that something is wrong within the film and gets them thinking.
This is very important for the trailer as it is getting the audience involved and keeps them engaged in the trailer.
Various titles are used in the trailer in order to credit staff who helped make the film, inform the audience what films have been made in the past by this company, and to also adda sense of suspense.
As titles appear it gives the audience a break from the trailer, but it also makes the audience focus on what is being said, and causes a sense of surprise and suspense when the film begins again.
The lighting used within the trailer has a massive impact on the audiences reaction to the trailer and how they feel. The majority of the trailer uses low key lighting, giving the effect of danger and eeriness.
This makes the audience feel uncomfortable as it also gives off a sense of mystery, as they do not know what is going to happen. Darkness is also a well known fear, so the low key lighting used throughout the trailer triggers peoples fears in real life making them uneasy.
SINISTER 2
The trailer for Sinister 2 does a very good job of trying to constantly trying to frighten the viewers with a lot of horror cliches designed to make the audience jump.
The trailer starts with two young boys watching a black and white horror film this is very ironic as they are the victims of this horror movie.The house they are in is also looks old and haunted so the supernatural setting matches the supernatural subject this is the trailers way of letting the audience know that this is a supernatural horror film.
The majority of this trailer is very dark this is called low key lighting. making the scenes dark makes it harder for the audience to see what is going on this plays of the idea of fearing the unknown the mystery and danger and all of the dark shots are the longest really trying to drag the fear out of the viewer.
As the trailer goes on we start to see titles. the titles themselves are in black and the background is white with dark cracks
The trailer starts with two young boys watching a black and white horror film this is very ironic as they are the victims of this horror movie.The house they are in is also looks old and haunted so the supernatural setting matches the supernatural subject this is the trailers way of letting the audience know that this is a supernatural horror film.
The majority of this trailer is very dark this is called low key lighting. making the scenes dark makes it harder for the audience to see what is going on this plays of the idea of fearing the unknown the mystery and danger and all of the dark shots are the longest really trying to drag the fear out of the viewer.
As the trailer goes on we start to see titles. the titles themselves are in black and the background is white with dark cracks
THE BOY
The Boy's trailer is an exceptional example of how to keep the viewer intrigued & wanting more from the small but exciting snippets shown in said trailer.
From the beginning, we are given a good introduction to the film's setting and main & side characters. Naturally this means that throughout the rest of the trailer, they need not waste time on covering the films setting or characters any further, but instead focus on the films premise & plot. Which comes straight after; viewers are told some related backstory, and are then shown in the following shots the film's villain or killer. With superb pacing like this, they have correctly conveyed a quick message in a short time, enabling people who may click away from the trailer early to still get a good premise on what the film includes.
The trailer also interestingly tells viewers of specific plot points via a CG animated note, of which listed instructions are written. This is an interesting & quicker way convey this required plot point, instead of giving an actor the time to verbally speak these lines. Again, this allows viewers to read & gather this information at their own pace.
The title cards throughout the trailer are seemingly appropriate to the film's theme, being a bleak brown & black background, with lighter beige coloured font which fades in & out relatively fast. This ultimately fits with the films theme as, with the killer/villain being a doll, it connotes well with the idea of 'no life' & 'inanimate objects'.
Some interesting techniques within the trailer include a clever shot in which the main protagonist (Lauren Cohan) walks by in our line of sight of the doll, obstructing our view of him, only to see the doll has disappeared instantly when the protagonist steps away for the viewers to see the scene again. Shots & techniques like this are a great way to easily convey a simple theme without too much effort or dialogue. Instantly, viewers can infer that the doll is not normal, alive, and shares characteristics to a human character; which in the world of horror, is one of the genre's most scariest staples.
From the beginning, we are given a good introduction to the film's setting and main & side characters. Naturally this means that throughout the rest of the trailer, they need not waste time on covering the films setting or characters any further, but instead focus on the films premise & plot. Which comes straight after; viewers are told some related backstory, and are then shown in the following shots the film's villain or killer. With superb pacing like this, they have correctly conveyed a quick message in a short time, enabling people who may click away from the trailer early to still get a good premise on what the film includes.
The trailer also interestingly tells viewers of specific plot points via a CG animated note, of which listed instructions are written. This is an interesting & quicker way convey this required plot point, instead of giving an actor the time to verbally speak these lines. Again, this allows viewers to read & gather this information at their own pace.
The title cards throughout the trailer are seemingly appropriate to the film's theme, being a bleak brown & black background, with lighter beige coloured font which fades in & out relatively fast. This ultimately fits with the films theme as, with the killer/villain being a doll, it connotes well with the idea of 'no life' & 'inanimate objects'.
Some interesting techniques within the trailer include a clever shot in which the main protagonist (Lauren Cohan) walks by in our line of sight of the doll, obstructing our view of him, only to see the doll has disappeared instantly when the protagonist steps away for the viewers to see the scene again. Shots & techniques like this are a great way to easily convey a simple theme without too much effort or dialogue. Instantly, viewers can infer that the doll is not normal, alive, and shares characteristics to a human character; which in the world of horror, is one of the genre's most scariest staples.
THE WOMAN IN BLACK
The Woman in Black is a classic example of a well built trailer, it is filled with both slow and fast paced shots, built up sound and an eerie atmosphere. The rapid use of shots to portray a single scene is used and i think this is very effective when drawing the viewer in, allowing the writer to create a build up to a scary occurrence.
The trailer starts with Daniel Radcliffe on a train to investigate an old manor in search for answers, he's all suited and booted looking very posh. As the trailer progresses he begins to lose his sanity and becomes a lot more grubby.
The titles in the trailer are small and basic, allowing the producers to justify the actor without much effort. Only having four titles allowed them to add more footage and have longer lasting scenes.
The majority of the lighting in The Woman in Black is dark and dull, a lot of the colours used allow the producers to give these effects.
The trailer starts with Daniel Radcliffe on a train to investigate an old manor in search for answers, he's all suited and booted looking very posh. As the trailer progresses he begins to lose his sanity and becomes a lot more grubby.
The titles in the trailer are small and basic, allowing the producers to justify the actor without much effort. Only having four titles allowed them to add more footage and have longer lasting scenes.
The majority of the lighting in The Woman in Black is dark and dull, a lot of the colours used allow the producers to give these effects.