INSIGHT GAINED FROM FOCUS GROUPS
When carrying out our Audience Questionnaires, we felt as if we could've used more insight as to what specific trends cope well within horror film trailers, regardless of their genre & sub-genre.
So in a tally format, we asked a room of 20 to 30 people which aspects they thought were most captivating in a horror film trailer.
The factors that were listed by candidates are as follows:
So in a tally format, we asked a room of 20 to 30 people which aspects they thought were most captivating in a horror film trailer.
The factors that were listed by candidates are as follows:
Narrative
- Interesting story premise - Engaging & believable characters Sound - Dialogue / Voiceovers - Appropriate sound effects / cues - Sound bridges / Use of silence Editing - Sensible structure - Good pacing - Memorable climax Lighting - Appropriate 'mood' lighting - Atmospheric lighting |
Variety of shots
- Appropriate shots for trailers sub-genre - Extreme close up / Close up - Mid / Ground shot - OTS / Birds-eye view shot Titles - Bold & Capital titles - Appropriate font - Enticing taglines Locations - Appropriate places - Tense & grimy atmosphere - Large variety of locations (due to the nature of a trailer) Objects of fear - Murder weapon - Suggestion of death - Well timed Jump scares |